Faygo Beverages, Inc., is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States, as well as southern Canada. Faygo is imported in Europe by American Fizz, an official distributor of Faygo. Faygo Beverages, Inc., is a wholly owned subsidiary of the National Beverage Corporation, started in Detroit, Michigan, in 1907 as Feigenson Brothers Bottling Works.
Faygo's products are notably less expensive than more widely distributed brands, such as Coca-Cola and Pepsi products. Faygo can be found throughout the United States and in over fifty flavors.